Meet Alba, the easiest way to interview users at scale
Alba runs the interviews, captures what matters, and gives you answers you can act on.
Discover insights.Validate findings.Discover insights.Validate findings.Discover insights.Validate findings.Discover insights.Validate findings.Discover insights.Validate findings.Discover insights.Validate findings.Discover insights.Validate findings.Discover insights.Validate findings.What alba can do for me?
Alba had some features that will make you research project a lot more fluid and pleasant
Alba creates the research and send invitations
No more chasing calendars — Alba runs interviews asynchronously, making feedback fast and effortless.
No scripts, no moderators — Alba leads
Just set your goal. Alba guides the conversation naturally and asks the right follow-ups for you.
Automatic recordings by default
Sessions are recorded without extra tools — giving you a full picture of the user’s voice, face, and behavior.
Summaries and qualitative insights that save hours
Transcripts and key moments are generated instantly — so you don’t have to sift through every minute of video.
Who get the most of Alba?
Researchs, marketing & product teams get the most of the features of Alba
For marketers
Gather authentic customer feedback and market insights at scale with Alba's automated interview capabilities. Test marketing messages, understand brand perception, and uncover cultural nuances across diverse demographics.
Cross-functional teams
Alba revolutionizes qualitative research by automating interviews across multiple languages and formats. Conduct large-scale studies with consistent methodology, eliminate interviewer bias, and generate comprehensive analysis from interview data.
For product teams
Validate product concepts and gather user feedback efficiently with Alba's intelligent interview automation. Conduct usability testing, prototype validation, and user experience research across different markets and segments.
What type of research you can do?
Over 1,000 companies rely on Artifact to power their business.
Usability testing
Evaluates ease of use of digital products, identifying friction points in user experience.
Open talk
Flexible conversations that reveal deep insights about consumer motivations and behaviors.
Brand perception
Explores how consumers perceive and emotionally connect with your brand.
Concept testing
Validates new ideas and products before investing in full development.
Creative testing
Measures effectiveness of advertising campaigns and creative content before launch.
You may be wondering...
You may be wondering...
Who is Alba for?
Alba is built for product, marketing, and research teams who need fast, high-quality customer insight without slowing down their workflow.
Do I need to moderate or script anything?
No. You just set your goal or topic, and Alba handles the conversation — asking smart, adaptive questions and follow-ups.
How does Alba collect insights?
Alba runs asynchronous video interviews with real users. It records their screen, face, and voice — then generates summaries, transcripts, and key emotional moments.
Is Alba customizable for different use cases?
Yes. You can guide Alba to focus on specific topics — like product feedback, messaging tests, or customer behavior.
If you have any further questions or just want to reach our team, click the button below.
Contact us